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Customer engagement

We are committed to forging long-lasting and meaningful relationships with our customers.


Thanks to our integrated data management systems, we are able to continually analyse, develop and implement our connections with our users. We use technology to dynamically interpret the needs of current and potential audiences, adjusting our services and cultural offers both quantitatively and qualitatively.

Integrated activities

STATISTICS, MONITORING AND REPORTING

This offers an instantaneous method of perceiving the needs of users and their level of customer satisfaction, indispensable elements for planning cultural activities and ensuring the more sustainable management of sites.

Our monitoring activities are fundamental for the periodic reporting of our sustainability impacts.

Open Activities

Integrated activities

regional marketing

We analyse characteristics and requirements of different regions, developing synergies with operators in the supply chain and designing customised solutions able to relate the sites and heritage - both tangible and intangible - to visitors. Regions are always at the centre of our focus: we work to promote local sustainable development based on culture, tourism and cooperation.

Open Activities

Integrated activities

social media marketing

We design digital marketing strategies which we use to increase visibility, to communicate and promote our services, events and activities through targeted tools (newsletters, advertising campaigns, digital PR, etc.).

We develop retargeting activities and strive to generate the maximum levels of community engagement possible, optimising it to reach new audiences.

Open Activities

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