Appia cultural tourism supply chain project
The study aimed to construct innovative models for the development of cooperative businesses by entering new areas of the market, pursuing new methods for creating value and launching systemic and integrated actions between cooperatives in different networks and production lines.
The analysis considered certain sample regions - namely the southern part of Appai that intersects Campania, Basilicata and Puglia - in order to assess the feasibility of a strategy focused on regional development and sustainable growth using the cooperative cultural and tourism supply chain, with a view to extending this to the food and wine, sport, environmental tourism and accommodation sectors to create a complete, immersive and collaborative experience for visitors and tourists.